How to Grow Your Food and Drink Brand Globally: 5 Export Tips for 2025"
1. Make the Most of Trade Deals.
The UK has 39 trade deals covering 72 countries, including new markets like Malaysia and Brunei through the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP). Closer to home, the EU-UK trade deal (TCA) still gives great access to Europe, but many businesses are not using it properly. Understanding these deals could open doors and save you money.
2. Use Rules of Origin Wisely
Rules of Origin decide if your products can get lower or zero tariffs. Tools like cumulation (sharing ingredients with partner countries) and tolerance (allowing a small amount of non-local ingredients) can help your goods qualify. Knowing how to apply these rules could make your products cheaper and more competitive overseas.
3. Get Labelling Right
Each country has different food labelling laws. what works for the EU (Regulation 1169/2011) might not pass with US FDA standards. Clear contracts with Incoterms® (trade terms) can also make it clear who is responsible for labelling and avoid costly surprises. Always check the rules before you ship — and stay alert to any changes. This is essential for successful market entry.
4. Show Your Green Credentials
Buyers are looking for ethical, eco-friendly brands. Having strong environmental, social and governance (ESG) policies could help you win new customers and stay compliant with new rules like the EU Deforestation Regulation coming in late 2025. The Corporate Sustainability Reporting Directive (CSRD) will soon mandate greater transparency. By proactively aligning with these standards, you can future-proof your exports and enhance your competitiveness.
5. Get Your Paperwork Spot-On
Export paperwork is critical! And it varies by country and product. You might need Export Health Certificates (EHCs), Certificates of Origin, and more. Getting it wrong could mean delays at the border — so always double-check and work closely with your importer. There are over 180 EHCs available for exporting to the EU alone. Make sure you know which documents you need, explore any waivers available, and liaise closely with your importer to ensure a smooth customs process.
